@book{37461,
	author = {Russell, J. Thomas and Lane, W. Ronald, 1940-},
	title = {Kleppner's advertising procedure /},
	publisher = {Prentice / Hell of india,},
	year = {1999.},
	address = {Delhi :},
	edition = {14th ed.},
	note = {Includes bibliographical references and index.}
}