Saxena, Rajan <br/><br/>
Marketing management / 
Saxena, Rajan 
 - 2nd ed. 
 - xv, 571 p. ; ill. ; 22 cm. 
<br/><br/><label>ISBN: </label>007047401X 
<br/><br/><label>Dewey Class. No.: </label>658.8