TY  - BOOK
AU  - W.Chan Kim
AU  - Renée Mauborgne
TI  - Blue ocean shift : beyond competing: proven steps to inspire confidence and seize new growth 
SN  - 9780316314046
U1  - 658.802 
PY  - 2017///
CY  - New York
PB  - Hachette Books
KW  - New products
KW  - Market segmentation
ER  -