00632nam a22002054a 4500003000600000005001700006008004100023020001800064040002200082041000800104082001700112100001700129245013400146250001200280264003900292300003100331700002300362650001700385650002400402BKBCL20260708121756.0260708s2017    ii            000 0 eng d  a9780316314046  aBKBCLbengcBKBCL0 aeng04a658.802bKIM1 aW. Chan Kim.10aBlue ocean shift : beyond competing :bproven steps to inspire confidence and seize new growth /cW. Chan Kim, Renée Mauborgne.  a1st ed. 1aNew York :bHachette Books,c2017.  axi, 322 p. : ill. ; 24 cm.1 aRenée Mauborgne. 4aNew products 4aMarket segmentation