W. Chan Kim. <br/><br/>
Blue ocean shift : beyond competing :  proven steps to inspire confidence and seize new growth / 
W. Chan Kim, Renée Mauborgne. 
 - 1st ed. 
 - xi, 322 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM