Boyd, Harper W <br/><br/>
Marketing research : text and cases / 
Boyd, Harper W 
 - 7th ed 
 - xv, 816 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83