Chunawalla, S. A. <br/><br/>
Foundation of advertising theory & practice / 
Chunawalla, S. A. 
 - 4th ed. 
 - xvi, 835 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>8174933034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1