TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior : concepts and applications
SN  - 0070387672
U1  - 658.8342 
PY  - 1979///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Consumer behavior -- Case studies.
Consommateurs
ER  -