Loudon, David L. <br/><br/>
Consumer behavior : concepts and applications / 
Loudon, David L. 
 - 4th ed. 
 - xxiii, 788 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior -- Case studies.<br/>Consommateurs
<br/><br/><label>Dewey Class. No.: </label>658.8342