TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning : strategies for competitive advantage
SN  - 007460368x
U1  - 659.1 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Product management -- India
KW  - Marketing -- India
KW  - Marketing
ER  -