Sengupta, Subroto <br/><br/>
Brand positioning : strategies for competitive advantage / 
Sengupta, Subroto 
 - xix, 299 p. : ill.; 23 cm. 
<br/><br/><label>ISBN: </label>007460368x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management -- India.<br/>Marketing -- India.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1