TY  - BOOK
AU  - Sarwate,Dilip M.
TI  - Political marketing : the Indian experience
SN  - 0074603485
U1  - 324.66 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
ER  -