TY  - BOOK
AU  - Reddy,K.Sudhakar (Kaipa Sudhakar),1962-
TI  - Advertising management : media management and audience behaviour
SN  - 8170243386
U1  - 658 
PY  - 1990///
CY  - New Delhi
PB  - Ashish Pub. House
KW  - Advertising -- India
KW  - Advertising
KW  - India
N1  - Includes index
ER  -