Tull, Donald S. <br/><br/>
Marketing research : meaning, measurement, and method : a text with cases / 
Tull, Donald S. 
 - xvi, 845 p. : ill. ; 24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research -- Case studie
<br/><br/><label>Dewey Class. No.: </label>658.83