TY  - BOOK
AU  - Sandage,C.H.(Charles Harold)
TI  - Advertising Theory & Practice
T2  - Irwin series in marketing
SN  - 0256028516
U1  - 659.1 
PY  - 1987///
CY  - Delhi
PB  - All India Traveller Book Seller
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -