@book{27873,
	author = {Sandage, C. H. (Charles Harold)},
	title = {Advertising Theory & Practice /},
	publisher = {All India Traveller Book Seller,},
	year = {1987.},
	series = {Irwin series in marketing},
	address = {Delhi :},
	edition = {11th ed.},
	note = {Includes bibliographical references and index.}
}