Brown, Stephen W. <br/><br/>
Marketing theory / 
Brown, Stephen W. 
 - xiii, 375 p. : ill. ; 25 cm. 
 - Theories in marketing series. .
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0471890855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8