TY  - BOOK
AU  - Jefkins,Frank William
TI  - Dictionary of marketing, advertising and public relations
SN  - 9780700202843
U1  - 658.8003 
PY  - 1983///
CY  - London
PB  - International Textbook Co.,
KW  - Marketing -- Dictionaries
KW  - Marketing -- Dictionnaires anglais
KW  - Publicite -- Dictionnaires anglais
N1  - Previous edition: published as Dictionary of marketing and communication, 1973
ER  -