Jefkins, Frank William <br/><br/>
Dictionary of marketing, advertising and public relations / 
Jefkins, Frank William 
 - 311 p. 
<br/><br/> Previous edition: published as Dictionary of marketing and communication, 1973. 
<br/><br/><label>ISBN: </label>9780700202843 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Dictionaries<br/>Marketing -- Dictionnaires anglais<br/>Publicite -- Dictionnaires anglais.
<br/><br/><label>Dewey Class. No.: </label>658.8003