TY  - BOOK
AU  - Elvy,Basil Howard
TI  - Marketing made simple
T2  - Made Simple Books
SN  - 0434985619
U1  - 658.4 
PY  - 1977///, ©1982
CY  - Bombay
PB  - Rupa and Co.
KW  - Marketing
N1  - Previous edition: London : W.H. Allen, 1972. Includes index
ER  -