@book{22460,
	author = {Elvy, Basil Howard},
	title = {Marketing made simple /},
	publisher = {Rupa and Co.,},
	year = {1977, ©1982.},
	series = {Made Simple Books.},
	address = {Bombay :},
	note = {Previous edition: London : W.H. Allen, 1972. Includes index.}
}