00544nam a2200169 a 450000500170000000800410001702000180005804100080007608200120008410000300009624500670012626400480019330000230024150000720026465000150033670000230035120260717091002.0260717s1971    ii            000 0 eng d  a9780030836671  aeng04a301.1611 aPeterson, Theodore, 1918-14aThe mass media and modern society /cPeterson, Theodore, 1918- 1aLondon :bHolt Rinehart and Winston,c1971.  ax, 342 p. ; 25 cm.  aFirst ed. (1965) by T. B. Peterson, J. W. Jensen, and W. L. Rivers. 4aMass media1 aRivers, William L.