@book{21154,
	author = {Peterson, Theodore, 1918- and Rivers, William L.},
	title = {The mass media and modern society /},
	publisher = {Holt Rinehart and Winston,},
	year = {1971.},
	address = {London :},
	note = {First ed. (1965) by T. B. Peterson, J. W. Jensen, and W. L. Rivers.}
}