Mellott, Douglas W., 1934- <br/><br/>
Marketing : principles and practices / 
Mellott, Douglas W., 1934- 
 - xii, 416 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780879094553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8