TY  - BOOK
AU  - Baker,Michael J.,1935-
TI  - Marketing : theory and practice
T2  - Macmillan studies in marketing management
SN  - 9780333198216
U1  - 658.8 
PY  - 1976///
CY  - London
PB  - The Macmillan
KW  - Marketing
ER  -