Baker, Michael J., 1935- <br/><br/>
Marketing : theory and practice / 
Baker, Michael J., 1935- 
 - x, 177 p. : ill. ; 23 cm. 
 - Macmillan studies in marketing management. .
<br/><br/><label>ISBN: </label>9780333198216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8