00411nam a2200133 a 450000500170000000800410001704100080005808200100006610000260007624500730010226400560017530000110023165000350024220260717090935.0260717s1970    ii            000 0 eng d  aeng04a659.11 aLittlefield, James E.10aAdvertising mass communication in marketing /cLittlefield, James E. 1aBombay :bVikas fetter and Simons pvt. Ltd.,c1970.  a544 p. 4aAdvertising mass communication