00343nam a2200121 a 450000500170000000800410001704100080005810000190006624500490008526400420013430000110017665000340018720260717090733.0260717s1974    ii            000 0 eng d  aeng1 aGokhale, B. K.10aSalesmanship and publicity /cGokhale, B. K. 1aBombay :bA. R. Sheth and co.,c1974.  a397 p. 4aSales management, advertising